New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card - the fair trade supporting merchant “Two Hands Worldshop.”
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This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.
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This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.
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“Netconcepts is one of the best SEO shops in the world. We hired them after an extensive search and have been very impressed with their capabilities, professionalism and work deliverables. I would highly recommend Netconcepts!”
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“From courtesy on the phone and by email, to the hard facts, research, and top-notch skills on SEO needed to help our business grow, Netconcepts has it down pat like none other.”
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“Stephan had all of the other agency folks nodding their heads like bobble-head dolls as they furiously took notes while he was speaking!”
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“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even…. the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”
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“We are very happy with the growth in sales online, and Netconcepts’ management of our online media campaigning and paid search program has been a key driver of that….Netconcepts have very strong core competencies around the technical aspects of web
development and search engine optimisation…”
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The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
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“We’re a search company and thought we were pretty clued up on SEO. We brought in Netconcepts, and they told us that some of our ideas on SEO were on target and others were not. They then told us about some key things that we didn’t know about. The ROI was immediate. Our only regret was not working with them sooner - they are a world leading specialist in SEO.”
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